IMC Certificate - Medill - Northwestern University

IMC Full-Time Master's - Medill - Northwestern University

Advance your career with Medill's Master of Science in Integrated Marketing Communications. Medill's prestigious IMC Full-Time program is tailored to launch your career in the marketing communications field with an intense five quarters that prepare you to understand and engage consumers, solve marketing challenges and build strong brands in the digital age.

Online Master's in Integrated Marketing Communications - NorthwesternSite

Earn your master's degree online, in-person or a combination with Northwestern University. Our Integrated Marketing Communications Professional program, offered through the Medill School of Journalism, Media, Integrated Marketing Communications helps you build your expertise in consumer understanding through a rigorous and immersive curriculum.

Integrated Marketing Communications < Northwestern University

Courses. medill.northwestern.edu/imc. The Integrated Marketing Communications Certificate Program focuses on effective marketing communications strategies and tactics for an increasingly digital media environment. It prepares stu­dents for entry-level marketing communi­cations positions in such fields as advertising, public relations ...

Integrated Marketing Communications (IMC) - Northwestern University

The Program is open to all Northwestern University full-time undergraduate students. Participation/Entrance Requirements: You will apply for admission to the program upon completion of the three prerequisite courses (one each in Economics, Statistics and Social Sciences). ... Integrated Marketing Communications (IMC) Type of Program:

Full-time master's in Integrated Marketing Communications - Medill

The integrated marketing communications (IMC) curriculum is designed for you to cultivate breadth and depth of expertise and strategic thinking in three core areas of integrated marketing communications: Customer understanding and analysis of consumer data. Messages and content, including: Brand strategy. Strategic communications.

Medill School of Journalism, Media, Integrated Marketing Communications ...

This allows students to learn how to leverage their journalism skills in marketing communications through research, insight, and strategy. Developed at Medill, IMC is a data-driven, customer-centric, metrics approach to marketing communications. Medill offers all Northwestern undergraduates the opportunity to learn more about integrated ...

Curriculum - IMC Full-Time - Medill - Northwestern University

Curriculum. The integrated marketing communications (IMC) curriculum is designed for you to cultivate breadth and depth of expertise and strategic thinking in three core areas of integrated marketing communications: Through the five core IMC courses, you gain a solid foundation in the principles of integrated marketing communications.

Admissions - IMC Full-Time - Medill - Northwestern University

Admissions. We're excited that you're considering the Medill IMC master's program to help you achieve your professional goals. We're here to answer any questions you have about the program and the admissions process as well as connect you with current students, alumni and faculty. Medill reviews application holistically to gain a deeper ...

Home | Northwestern Professional MS in IMC program

Integrated marketing communications (noun): A marketing approach that aims to coordinate and align all communication instruments, channels and messages of an organization to ensure good customer relations. 2. The Medill Master's in Integrated Marketing Communications Professional program at Northwestern University was created by marketers ...

MS in IMC Curriculum| Northwestern Medill Professional

It is central to integrated marketing communications (IMC) as rapidly evolving digital technologies, and unexpected macroeconomic shocks disrupt how economies, industries, and customers operate. ... rules, policies, tuition, fees, curricula and courses. Northwestern University does not discriminate or permit discrimination by any member of its ...

PDF Integrated Marketing Communications - Northwestern University

medill.northwestern.edu/imc The Integrated Marketing Communications Certificate Program focuses on effective marketing communications strategies and tactics for an increasingly digital media environment. It prepares students for entry-level marketing communications positions in such fields as advertising,

PDF MASTER OF SCIENCE IN Integrated Marketing Communications

the Integrated Marketing Communications Department in the Medill School of Journalism, Media, Integrated Market-ing Communications at Northwestern University. He was one of four faculty members who created and designed the IMC program. He is the first tenured professor of public relations to teach PR at Northwestern's Medill School of Journalism,

What Is Integrated Marketing Communications? | Medill IMC Professional

Integrated marketing communications, or IMC, is a strategic approach to marketing communications that evolved alongside the beginnings of modern digital marketing. The IMC framework, as developed at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications, is grounded in consumer behavior and psychology ...

Integrated Marketing Communications, Medill School of Journalism, 2024 ...

300-0 Introduction to Integrated Marketing Communications. 21: ... Northwestern University. Office of the Registrar. Phone number (847) 491-5234. Fax number (847) 491-8458. Email address. [email protected]. Quick Links. Office of the Registrar; CAESAR; Academic Calendar;

Medill - Northwestern University

Charles Whitaker is dean and professor at Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications. Whitaker, who holds bachelor's and master's degrees from Medill, is the first alumnus of the school to serve as dean.

Advantages of an Integrated Marketing Communication Master's

The IMC Professional master's program at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications is designed to allow working marketers to continue their careers while expanding their expertise and professional networks. Medill launched the first IMC master's program for marketing communications leaders ...

Tuition | Northwestern Medill Professional

Tuition for the Master of Science in Integrated Marketing Communications Professional program is $5,463 per unit. Each class is typically one unit. ... rules, policies, tuition, fees, curricula and courses. Northwestern University does not discriminate or permit discrimination by any member of its community against any individual on the basis ...

Medill welcomes new faculty for 2024-25 academic year

"Their knowledge and diverse perspectives will prepare our students to become leaders in journalism and marketing." New faculty members: Carolyn Wells Keller. Carolyn Wells Keller will serve as a lecturer in the Integrated Marketing Communications program. Keller is a recent graduate of the marketing program at the Kellogg School of Management.

* Integrated Marketing Communications - Northwestern University

Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979 and owned by Shamrock Capital since 2020, Adweek boasts award-winning coverage that reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social ...

* Integrated Marketing Communications - Northwestern University

Northwestern subscribes to partial full text services (no webinars). Limit search by selecting Only My Access. Forrester's research publications analyze a broad range of technology areas such as new media, computing, software, networking, telecommunications and the Internet, and project how technology trends will affect businesses, consumers ...

Unlocking the Power of Digital Marketing | Northwestern Medill

Digital marketing is often more cost-effective than traditional marketing, offering a higher ROI for businesses of all sizes. As the Economic Times noted, traditional marketing costs more than digital, while digital marketing is a low-cost way of product promotion. 5 With digital advertising platforms like Google Ads and Facebook Ads, marketers can set flexible budgets, track performance in ...

* Integrated Marketing Communications - Northwestern University

Integrated marketing communications research. Upcoming Citation Management Workshops. We offer workshops on EndNote and Zotero every quarter.

Graduation 2024: Graduation - Northwestern University

Scott Garton, Librarian Emeritus, University Libraries; 24 years of service. Cindy Gold, Professor Emerita, Theatre, School of Communication; 27 years of service. Richelle Gordon, Clinical Professor Emerita, Journalism, Medill School of Journalism, Media, Integrated Marketing Communications; 25 years of service

Integrated Marketing Communications Certificate - Northwestern University

One Microeconomics and Social Science course (see website for approved courses)2. 3 core courses: IMC 301-0. Consumer Insight. IMC 302-0. Research and Data Analytics. IMC 303-0. Integrated Marketing Communications Strategy.

Five Years After Founding, Center for Physical Genomics Continues ...

Innovative research. Multiple training programs. An annual symposium. Since its launch in 2019, Northwestern Engineering's Center for Physical Genomics and Engineering (CPGE) has made a notable impact on the growing field of physical genomics.. Under the leadership of Northwestern Engineering's Vadim Backman, CPGE continues to expand its efforts to study methods to manipulate chromatin ...