16 of the best marketing campaigns to know in 2024 | GWI

The Ultimate Guide to Marketing Campaigns - HubSpot Blog

Marketing campaigns are organized, strategy efforts to promote a specific company goal. That can include raising awareness of a new product or capturing customer feedback. They typically involve a combination of media, including email, print advertising, television or radio advertising, pay-per-click, and social media.

9 campaigns that boosted the mood in 2022 | Marketing Dive

Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald's, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.

18 best marketing campaign examples to inspire you - Adobe Experience Cloud

3. Nike: Just Do It. When Nike launched its "Just Do It" campaign, the brand hit on a relatable feeling for most consumers — the need to push through discomfort or personal resistance in order to achieve a goal. Crafted in 1988, the slogan still stands for the brand today, creating a brand recognition that is second to none.

Blog | 30 Best Marketing Campaigns of All Time That Spark ... - Bluleadz

Discover the best marketing campaigns of all time, from Nike's "Just Do It" to Dos Equis' "Most Interesting Man in the World." Learn how these iconic campaigns boosted brand awareness and attracted new customers. Find out the 7 simple steps for running a successful marketing campaign and gain actionable insights from these examples.

Our Favorite Marketing Campaigns of 2023 - HubSpot Blog

The Barbie Movie. Let's start with the obvious: Barbie owned the first half of 2023. To promote the summer blockbuster, Warner Bros. and Mattel teamed up to execute one of the most robust, well-rounded marketing campaigns we've ever seen. The "Barbie" movie's marketing engine, from experiential activations to product collaborations ...

The best marketing campaigns of 2022: Part 1

Indeed, the marketing budget for the brand's 2022 summer drive was 20% higher than 2021's 'Feel Good as New' campaign. It was also the first campaign to be launched as part of the 'With you. For life' brand platform unveiled at the beginning of the year, which reflects the retailer's new purpose: 'We serve our customers ...

24 Best Marketing Campaigns To Get Inspired [2024]

24 Best Marketing Campaigns To Get Inspired [2024] Check out some of the best marketing campaigns from brands like Apple, Burger King, and Spotify to fuel your marketing inspiration!

The best marketing campaigns of 2023: Part 1

The best marketing campaigns of 2023: Part 2. Barbie. 2023 was the year everything turned pink. Barbie became one of the most hyped movies of all time, with anticipation building for months ahead of its release in July thanks to what has to be one of the most joined-up and concerted marketing efforts for a film in recent years.

World Creative Rankings: the 20 most awarded ad campaigns of the year

18) 'Lessons in Herstory' for Daughters of the Evolution by Goodby Silverstein & Partners. This campaign by Goodby Silverstein & Partners celebrated the forgotten heroes of US history ...

The 5 Best Marketing Campaigns We've Ever Seen (& How to DIY) - WordStream

1. Two kinds of people (Apple) Way back before the Mac was a "book" and when personal computers were a luxury, Apple launched the Lisa—the first ever computer with a mouse. Their launch campaign included a TV commercial starring Kevin Costner. No, this was not the first influencer marketing campaign.

16 Best Marketing Campaigns Of 2023-2024 | DesignRush

8. Amnesty International's "Pain-Tings". [Source: Miami Ad School] In a stand against domestic violence and against violence toward women in general, Miami Ad School has created print ads featuring famous artwork for Amnesty International, producing one of the best marketing campaigns to this day.

The best marketing campaigns of 2023 | Khoros

5. General Motors and Netflix: Superbowl commercial. The General Motors and Netflix Superbowl ad also made our list of the best ad campaigns of 2023. This campaign was built on the 2021 campaign starring comedian Will Ferrell and the car brand's electric vehicles (EV). This year, they teamed up with Netflix.

The 7 Best Creative Marketing Campaigns To Inspire You In 2024

This campaign is a prime example of a successful marketing campaign that enhances brand visibility. 3. Doritos' "Triangle Tracker" Campaign. Img Source. Doritos launched the "Triangle Tracker" campaign, encouraging fans to spot and share images of triangle-shaped objects in their daily lives on social media.

The Ten Most Successful Marketing Campaigns of All Time

GoPro. 9. Apple. 10. Heineken. 1. Nike: "Just Do It" Campaign. One of the most iconic marketing campaign examples is Nike's "Just do it" campaign. Nike launched the campaign in 1988 and featured both professional and amateur athletes sharing their accomplishments and inspiring viewers to do the same.

13 Examples of Experiential Marketing Campaigns That'll Give You ...

Coca-Cola: FIFA World Cup VR Experience. 1. Warner Bros Pictures: Barbie Movie Selfie Generator. The highly anticipated film, Barbie, has been creatively marketed to fans of all ages and backgrounds — through unique trailers and immersive generative AI that let you become your own Barbie doll cover.

The 23 Most Impactful Advertising Campaign Examples Ever

Campaign Medium: Media and social media Expert Takeaway: Old Spice's campaign is best "known for its humor, creativity, and viral impact. By targeting both men and women with witty and entertaining commercials, it created memorable moments and engaged viewers effectively." — Olivia Lin, marketing specialist at Tabrick

The top 100 ad campaigns from the last year - The Drum

The best ad campaigns of the past year. The 100 most-awarded ads were compiled by analyzing thousands of campaigns across 19 major industry award programs, including The Drum Awards, throughout ...

20+ Successful Marketing Campaign Examples That'll Inspire You

3. McDonald's I'm Lovin' It Campaign. This marketing campaign is a winning example of sonic branding, which is the use of a distinctive sound to make an association with a brand. As part of their mission to update the brand, McDonald's ran a competition among international ad agencies.

8 Best Social Media Campaigns to Inspire You in 2024 - Semrush

Successful social media campaigns increase brand awareness, express your company's personality, and encourage loyalty. They can be one-off or long-term marketing efforts. In this article, we'll cover eight of the best social media campaigns from recent years. Including takeaways for small businesses without huge budgets and endless ...

8 Types of Marketing Campaigns (With Inspiring Examples) - Ahrefs

Learn how to plan and execute effective marketing campaigns for different goals and audiences. See inspiring examples of product, sales, brand, SEO, and other campaigns from big and small brands.

5 Best Email Marketing Campaigns (With Examples) | Mailchimp

Executing email marketing campaign . So now that you're more familiar with what email marketing campaigns are and why they're important, let's discuss how to actually execute a campaign. You can also use email campaign templates to help you create the best email marketing campaigns for your business. Identify your audience

How To Leverage Emotional Intelligence For Effective Marketing - Forbes

The integration of EI into marketing campaigns offers substantial benefits, from improved customer relations to enhanced campaign effectiveness. By prioritizing empathy and emotional understanding ...

How to Create a Complete Marketing Strategy in 2024 [Data + Expert Tips]

This SMART goal guide can help you with more effective goal-setting. 3. Identify your target audience and create buyer personas. To create an effective marketing strategy, you need to understand who your ideal customers are. Take a look at your market research to understand your target audience and market landscape.

Top sports marketing campaigns of 2024 | Ad Age

Top sports marketing campaigns of 2024. Amp spotlight: Industry leaders take a look at their favorite sports-themed campaigns of the year so far, and how sports can be a natural fit for brands.

Top Digital Marketing Tools for Ecommerce Stores - Shopify

Audience insights. Digital marketing tools provide insight into your audience, helping you create campaigns that resonate. For example, if you learn that most of your followers are between 18 and 25 years old and live on the West Coast, you can use specific terminology or references they'll understand and connect to.

Election 2024: A private call of top Democrats fuels more anger about ...

NEW YORK (AP) — A sense of concern is growing inside the top ranks of the Democratic Party that leaders of Joe Biden's campaign and the Democratic National Committee are not taking seriously enough the impact of the president's troubling debate performance earlier in the week.. DNC Chairman Jaime Harrison and Biden campaign manager Julie Chavez Rodriguez held a Saturday afternoon call ...

The 18 Most Creative Ad Campaigns in History - HubSpot Blog

7. Mobile Advertising. Since the early 2000s, mobile advertising has been a popular method due to the widespread use of cell phones and the amount of time people spend on them. It involves delivering promotional messages or advertisements through text messages, mobile apps, mobile websites, and push notifications.

The Caterer - InDepth - Cateys 2024: Best Marketing Campaign Award ...

A marketing campaign that can turn a £10,000 investment into £2m worth of additional sales is "pure marketing witchcraft", said one judge about this year's winner of the Best Marketing Campaign Award. And in cash-strapped times the achievement of such significant return on investment from a very small budget should be widely celebrated.

To Serve His Country, President Biden Should Leave the Race

To make a call for a new Democratic nominee this late in a campaign is a decision not taken lightly, but it reflects the scale and seriousness of Mr. Trump's challenge to the values and ...