The Gold Rush of Digital Marketing: Assessing Prospects ... - SAGE Journals

Digital marketing: A framework, review and research agenda

Our search for relevant literature focuses on four marketing journals: International Journal of Research in Marketing, Marketing Science, Journal of Marketing Research, and Journal of Marketing, focusing on articles published between 2000 to 2016.We started at Web of Science and searched for articles with the keywords "digital" or "online ...

Digitalization and its impact on contemporary marketing strategies and ...

Journal of Marketing Analytics - Despite particular research conducted on the issues related to digital marketing and marketing analytics, additional attention is needed to study the revolution and potentially disruptive nature of these domains (Petrescu and Krishen 2021, 2022).Considering the substantial impact of digital marketing and marketing analytics in the current competitive and ...

(PDF) A Literature Review on Digital Marketing: The Evolution of a ...

as 'the Digital Transformation' of marketing, widely accepted and investigated by both. practitioners and a cademics. Digital advertiseme nts, e-commerce, mobile services, just to name. a few ...

Social media in marketing research: Theoretical bases, methodological ...

Psychology & Marketing journal publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. ... For example, Lamberton and Stephen reviewed and synthesized 160 articles on digital, social media, and mobile marketing published during the period from 2000 to 2015, ...

Full article: Unlocking the power of social media marketing ...

In the digital age, social media marketing (SMM) is one of the major trends and forces transforming the marketing landscape and challenging traditional marketing strategies (Kotler & Armstrong, Citation 2018). Almost everyone uses social media, from NASA to doctors to local fast-food restaurants.

The State of Digital Marketing in Academia: An ... - SAGE Journals

Digital marketing includes the use of devices such as personal computers, tablets, and mobile phones to access consumers through platforms (Chaffey, 2018). Digital marketing also leverages digital media, which may be characterized as owned, paid, and earned media (Lovett & Staelin, 2016). Digital marketing courses often survey all three media ...

Evolution of digital marketing communication ... - ScienceDirect

The International Journal of Research in Marketing has articles that focus on eWOM (De Bruyn and Lilien, 2008, Dholakia et al., 2004). The Journal of Communication has one article with dimensions of interactivity (Steuer, 1992) and one specific to information processing (Lang, 2000).

Full article: The effect of digital marketing transformation trends on ...

1. Introduction. These days, digital marketing has become part of people's daily lives around the world. As of January 2021, there were 4.66 billion internet users worldwide—59.5% of the global population (Statista, Citation 2021).Vietnam alone has 70.3% of the population using the Internet, an increase of 0.8% over the same period last year.

A Scoping Review of the Effect of Content Marketing on ... - SAGE Journals

Brands that act as publishers and marketers of their brand content represent a major shift in how brands have approached their marketing activities in recent times (Basney, 2014; Pulizzi, 2013; Schram, 2020).Content marketing is still a young but dynamic field with many definitions and perspectives among scholars and practitioners about what its practice requires; and is often also referred to ...

(PDF) DIGITAL MARKETING - ResearchGate

Europe an Journal of Marketing, Vol. 37 No. 5/6, pp. 753-773. [17] Merisavo, M. and ... Digital marketing refers to the strategic use of electronic media by marketers to promote items or services ...

Journal of Digital & Social Media Marketing - Henry Stewart Publications

Journal of Digital and Social Media Marketing provides an authoritative, high-quality forum for the latest thinking, practice and developments in all and any aspect of digital and social media marketing, including: Digital marketing. Social media marketing. Running effective digital campaigns. Search engine marketing. Organic search optimisation.

(PDF) Digital Marketing Strategies and the Impact on Customer ...

A Systematic Review. Mohammed T. Nuseir , Ghaleb A. El Refae, Ahmad Aljumah, Muhammad Alshurideh , Sarah Urabi, and Barween Al Kurdi. Abstract The aim of this study is to explore the contemporary ...

The value relevance of digital marketing capabilities to firm ...

Digital marketing capabilities (DMCs) refer to a firm's ability to use digital technology-enabled processes to interact with customers and partners in a targeted, measurable, and integrated way to create new forms of value without regard for distance or time (Kannan & Li, 2017; McIntyre & Virzi, 2019; Sridhar & Fang, 2019).Although managers' interest in digital marketing has generated a ...

Digital marketing communication in global marketplaces: A review of ...

We analyze articles primarily in the leading marketing journals that publish work on digital communication, Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, Journal of Retailing, and International Journal of ...

Digital Marketing: A Framework, Review and Research Agenda - SSRN

We develop and describe a framework for research in digital marketing that highlights the touchpoints in the marketing process as well as in the marketing strat ... "Digital marketing: A framework, review and research agenda", International Journal of Research in Marketing, 34(1), pp. 22-45. 69 Pages Posted: 21 Jul 2017. See all articles by P.K ...

How digital marketing evolved over time: A bibliometric analysis on ...

That means the top-most contributing journal is out of the market and thereby creating a gap in the field and providing other journals to fill the gap. "Journal of Digital and Social Media Marketing" has published 10 papers and "Journal of Marketing Education" has also contributed 10 papers in this domain.

The New Rules of Marketing Across Channels - Harvard Business Review

The authors integrated communication theory and theories of marketing communications to create a typology of marketing communication strategies consisting of three established strategies — 1 ...

Journal of Marketing: Sage Journals

The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline.

Top 10 Digital Marketing Trends For 2024 - Search Engine Journal

According to Spencer Stuart's 2024 CMO Tenure Study, the average tenure of chief marketing officers (CMOs) at Fortune 500 companies in 2023 was 4.2 years.. The study also found the average ...

Characteristics of the digital marketing advantages and ... - IOPscience

Digital marketing is an integral part of the process of digital business transformation. It incorporates new marketing techniques that are based on information and communication technologies. ... Journal articles. The Application of Big Data Technology in Network Marketing; Digital marketing as a strategy for fulfilling Eid Al-Adha beef cattle ...

Influence maximization on hypergraphs via multi-hop influence ...

Influence Maximization (IM) has promising applications in social network marketing and has been extensively researched over the past years. However, previous IM studies mainly focus on ordinary graphs rather than hypergraphs, where edges cannot accurately describe group interactions or relationships.

Using Data Sciences in Digital Marketing: Framework, methods, and ...

The digital marketing skills gap: Developing a digital marketer model for the communication industries International Journal of Information Management , 34 ( 2 ) ( 2014 ) , pp. 65 - 73 View PDF View article View in Scopus Google Scholar

Interpublic Explores Sale of Digital Marketing Agency to Consulting ...

Interpublic Group IPG-0.03%decrease; red down pointing triangle is in talks to sell prominent digital marketing agency R/GA to India's Tata Consultancy Services 532540-0.33%decrease; red down ...

Effectiveness of Online Marketing Tools: A Case Study

This is due to the fact that 'consuming in shops' is changing to 'online consuming'. Companies are using different online marketing strategies to attract prospective buyers. Different tools and techniques are used to influence the purchasing decision of consumers. This case study on online marketing, research through survey and analysis ...

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Find the service for you. Whether you're starting up or in the Fortune Global 500, tap into our broad range of services and solutions to help your business thrive.

The Rise of New Technologies in Marketing: A Framework ... - SAGE Journals

Speci cally, new technology (1) sup-. provides new types of data that enable new analytic methods, (3) creates marketing innovations, and (4) requires new strate-gic marketing frameworks. It is important to keep in mind that human representatives of the rm with machine agents, facilitat-. and Cian 2022).

Meet McKay Advertising + Activation, a 2024 Fast 50 honoree

McKay Advertising + Activation, a Tampa-based digital marketing firm, is a 2024 Fast 50 honoree. McKay Advertising + Activation is a Tampa-based digital marketing firm that focuses on the ...