The Ultimate Guide to Event Marketing - HubSpot Blog

44 Event Marketing Examples & Ideas of Successful Campaigns

This strategy has a high rate of success! 26. Word-of-mouth marketing. Use word-of-mouth marketing by having your customer-facing employees tell potential attendees (your customer base) about your upcoming event. This can be done over the phone, through email, live chat, or other virtual communications.

The Ultimate Event Marketing Strategies Guide | Constant Contact

Create an event-specific marketing plan to keep you on track to achieving your goals and how you will promote your event . Consider the following methods to promote your event: 1. Share your event with the media. A press release is a great way to get the attention of the people who can help you further your event goals.

Event Marketing Guide: Maximize Attendance in 2024 - Eventbrite

Social media marketing for events. One of the best ways to spread the buzz about an upcoming event is by using social media. To maximize your social media event marketing efforts, do some promotion on a few different platforms, such as Instagram and TikTok, to ensure that you're reaching a variety of potential attendees.. When promoting an event on social media, your biggest challenge (and ...

Event Marketing: Strategy Guide + Tips - Adobe Experience Cloud

Event marketing can benefit your business in a variety of ways: Build brand presence before, during or after an event. Generate leads. Raise brand value. Create new opportunities. Promote a specific product or feature. Increase customer engagement, satisfaction, and retention.

17 Outstanding Event Marketing Examples - Bizzabo

Here are successful examples of event marketing that can inspire your promotion ideas: 1. User Conference: Oracle Code One (JavaOne) User conferences are a formal gathering of thought leaders, industry influencers, and industry titans. They often revolve around one or two themes within an industry.

What is Event Marketing? - Everything You Need to Know - Instapage

What is Event Marketing? Event marketing is a strategy marketers use to promote their brand, product, or service with an in-person or real-time engagement. Events can be online or offline, and companies can participate as hosts, co-hosts, participants or sponsors. Whether online or in-person, event marketing is the ultimate way to connect with ...

Event Marketing: The 2024 Guide | Cvent Blog

Event Costs. Event expenses can account for 25% or more of a company's B2B marketing budget and internal meetings can add another 3-5%. The total cost to make events happen requires a closer analysis of expenses at a granular level. Three different costs should be examined.

Event Marketing: How to Execute a Successful Event, Everytime - G2

3. Conferences. B2B marketers often use conferences. They require a lot of work and usually have a large budget, but more significant events also hold the opportunity for a bigger gain. People plan to attend conferences well in advance and are often calculated into a manager's budget under education and training.

8 Effective Event Marketing Examples | Constant Contact

2. Pop-up shops. Pop-ups are all the rage right now, from Boston to San Francisco, and everywhere in between. Rainbow Room, an iconic dining venue in New York City, launched a pop-up tiki bar in 2019. They offered snacks, drinks, and - of course - festive tiki cocktails to event attendees. Source: Rainbow Room NYC.

What is Event Marketing? Strategies & Examples | Livestorm

These events can be attended virtually and in-person, meaning they're more easily accessible to a wider audience. It usually works by recording and streaming a real-life event to online attendees. Some of the best event marketing examples for a dual audience include: Industry summits. Master classes. Product launches.

What is Event Marketing: Strategies, Ideas, Examples - SendPulse

Internet Marketing 101. Event marketing. Event marketing is a type of marketing that implies promoting a brand, product, or service by holding, participating in, or attending events. Event marketing helps build more profound relationships with customers and educate them about your product.

How to Market an Event: Bold Ways to Build Momentum

4. Pop-up around town. Digital marketing is cost-effective, but you can't deny the effectiveness of face-to-face interactions in building awareness and forging connections with potential customers. Set up a pop-up on your local main street, a local fair, or even right outside your venue.

Special Event Marketing and How It Can Benefit Your Brand

Special event marketing is a brilliant way to boost your brand's message and align a company with a particular experience and group of people. There are particular ways to diminish and enhance the effect of these campaigns, which are important to note when approaching this kind of opportunity. Though it may seem as such, it's not necessarily to ...

How to Market an Event: 75 Ideas to Promote an Event - WebFX

7. Create an event schedule. As early as you can — even if it's rough — add a schedule of events showing what will happen at your event. This is one of the most important things you can do ahead of time to market an event, and will ultimately determine how much interest there is in what you're doing.

Event Marketing on Social Media: How to Make Your Event Stand Out - Buffer

Offer discount codes to followers on social media, or create social contests for tickets or travel stipends. You could go above and beyond with a VIP access giveaway. Make sharing your post a qualification for these giveaways to really expand your reach. 4. Share behind-the-scenes pics waaaay before the event starts.

Special Event Planning: Definitions and Examples

The special events sector of the industry broadly consists of private events, sporting events, public events, and fairs & festivals. They are considered 'special' events because they are outside of the host's normal business, program, or activity. Special events are generally hospitality or entertainment-based, and are therefore of a ...

Advertising & Marketing Solutions to Reach Event ... - Special Events

The premier resource for special event professionals worldwide. Special Events is the premier destination for news, insights, inspiration and resources for professionals in the special event industry.We reach event professionals on multiple platforms across a wide range of segments including event strategy, design, production and support.

Shiloh Events - Premier Experiential Events Agency

Shiloh Events is an experiential events agency offering full service events solutions that brings peace of mind to our clients with complete logistics, event marketing solutions, and strategies. Specializing in unique events and immersive experiences for corporate brands, our agency work closely with clients to define goals and bring it to life. We deliver valuable results with talented ...

The 7 Elements of A Successful Special Event - jamesreber.com

#4. Manage the Flow of the Event A special event, whether it is a speech or a festival or a banquet, is a planned or scripted presentation, not unlike a play. It should have a beginning, middle, and end - and these should be thought through with care and consciousness. The sequence of events also affects flow.

The Future of Event Marketing - Adweek

The Future of Event Marketing Thu, Aug 1, 2024 1:00 PM ET . Today's marketers need to be taking a more strategic and purposeful approach to events, shoring up activities like orchestration ...

Special Events Marketing Minor | Pace University New York

2023-2024 Edition. Overview. Curriculum. The minor in Special Events Marketing provides students with specialized knowledge and a broad background in marketing that will prepare them for careers in special events marketing and planning. The minor is open to non- marketing majors in Lubin as well as to Dyson majors and other non-business students.

Santa Clara, CA Events, Calendar & Tickets | Eventbrite

31st Annual 1.5 Day Trauma & Critical Care Symposium - Aug 1st & 2nd, 2024. Thu, Aug 1 • 7:30 AM. Santa Clara Marriott. Check ticket price on event.

Walmart Brings the Heat With Its Largest Deals Event Ever

BENTONVILLE, Ark., June 24, 2024 — Walmart is announcing its largest savings event ever: "Walmart Deals." Starting Monday, July 8 at 5 p.m. ET through Thursday, July 11 at 11:59 p.m. ET, customers can shop thousands of deals on popular items from electronics, home, toys, travel and more - including must-have items heading into the back-to-school season.

Special Event Sponsorship | City of Santa Clara

Special Event Sponsorship. Take an active role in the community and sponsor City of Santa Clara Parks & Recreation special events to build brand awareness in your backyard. The City will host over 15 special events in 2024. Be a part of the fun! 2024 Sponsorship Packet.

4th of July events: List of Bay Area fireworks shows, festivals

NORTH BAY. 4th of July Parade, Celebration & Fireworks Show. Thursday, July 4 - 10 a.m. to 10 p.m. Sonoma Plaza. Named the eighth best 4th of July celebrations in the country by Travel+Leisure ...

Elevation Burger Offering Special Deal for National French Fry Day ...

Elevation Burger is ready to take on National French Fry Day, July 12, with an elevated deal running all week long at participating locations. Fans can enjoy free Classic Olive Oil Fries with any purchase from July 8 through July 14 made in-store or online at www.elevationburger.com with the code FRY-YAY. Elevation Burger's fries are […]

Associate/Assistant Director of Athletics for Compliance in Lebanon, IL ...

McKendree University, Illinois' first and finest, is a private university in Lebanon, Ill., just 25 minutes from downtown St. Louis. The school has approximately 2,000 full-time students and offers both undergraduate and graduate school programs.

Hospitality, Tourism and Event Management (B.S.) - South Dakota State ...

Traditional business courses in accounting, economics and law are complemented by hospitality marketing, meeting/event management, lodging management, hospitality facilities management, food and beverage management and international tourism. ... Special Events. Throughout the fall/spring, students participate in learning experiences with the ...

Data & AI Summer School 2024 for Microsoft Partners

Special Topics (26) Video Hub (462) Most Active Hubs. Microsoft 365. Microsoft Teams. ... Marketing & Events Switzerland; Data & AI Summer School 2024; Data & AI Summer School 2024. Discussion Options. ... (Hybrid Event): Microsoft Switzerland, The Circle 02, Zurich Airport.