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Journal of Digital & Social Media Marketing | Henry Stewart Publications

A peer-reviewed journal that publishes case studies and research articles on digital and social media marketing. Learn from top practitioners how to reach your target audience, run effective campaigns, measure and analyse results, and more.

Journal of Digital & Social Media Marketing - Ingenta Connect

A peer-reviewed, professional journal for digital marketing practitioners and researchers. Covers topics such as digital media effectiveness, ROI, SEO, social media, mobile marketing, email marketing, website design, display advertising, pay per click and marketing analytics.

Journal of Digital and Social Media Marketing

Journal of Digital & Social Media Marketing is the major peer-reviewed, professional journal for all those involved in the marketing of products or services using digital channels. Its overriding goal is to provide an authoritative, practitioner-focused forum to support the professional development of all those working in, or entering, the ...

Volume 11 (2023-24) | Henry Stewart Publications

Each volume of Journal of Digital & Social Media Marketing consists of four 100-page issues in both print and online. The articles published in Volume 11 are listed below Volume 11 Number 4 Editorial Simon Beckett, Publisher Practice Paper ChatGPT for marketers: Limitations and mitigations Despina Christou, and Kostas Hatalis, GoCharlie.ai, Mark G.

Volume 10 (2022-23) | Henry Stewart Publications

Each volume of Journal of Digital & Social Media Marketing consists of four 100-page issues in both print and online.. The articles published in Volume 10 are listed below. Volume 10 Number 4. Editorial Simon Beckett, Publisher, Journal of Digital Social Media Marketing

Journal of Digital & Social Media Marketing, Henry Stewart Publications ...

323-331 Attracting tomorrow's talent today: Digital marketing strategies to recruit the workforce of the future. by Snyder, Tamara & Schaffer, Mike. 332-340 Restoring trust and rebuilding reputation: The critical roles of corporate purpose, earned media and the new CEO mandate. by Weber, Larry.

Social media in marketing research: Theoretical bases, methodological ...

For example, Lamberton and Stephen reviewed and synthesized 160 articles on digital, social media, and mobile marketing published during the period from 2000 to 2015, while Salo's review of 40 studies assessed the advances in social media marketing research in the industrial marketing field. Notwithstanding their usefulness, these reviews: (a ...

Setting the future of digital and social media marketing research ...

This section synthesizes the existing literature focusing on digital and social media marketing and discusses each theme listed in Table 1 from a review of the extant literature. Studies included in this section were identified using the Scopus database by using the following combination of keywords "Social media", "digital marketing" and "social media marketing".

Volume 8 / Number 4 / Spring 2021 - Journal of Digital & Social Media ...

Volume 8 / Number 4 / Spring 2021 Journal of Digital & Social Media Marketing. Volume 8 / Number 4 / Spring 2021. Journal of Digital & Social Media Marketing. First Published May 2013 Latest Issue March 2024. Journal of Digital & Social Media Marketing is the major peer-reviewed, professional and research journal for all those concerned with ...

The future of social media in marketing | Journal of the Academy of ...

Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus on where they believe the future of social media lies when considering marketing-related topics and issues. Drawing on academic research ...

Instructions for Authors: Journal of Digital & Social Media Marketing

Style. 1. The Journal particularly welcomes contributions from digital and social media marketing professionals including best practice articles; case studies; new approaches and techniques; market and consumer research; legal and regulatory updates; or other material of relevance to digital and social media marketing professionals.

Full article: Unlocking the power of social media marketing ...

In the digital age, social media marketing (SMM) is one of the major trends and forces transforming the marketing landscape and challenging traditional marketing strategies (Kotler & Armstrong, Citation 2018). Almost everyone uses social media, from NASA to doctors to local fast-food restaurants. ... Journal of Marketing Research, 49, ...

Volume 8 (2020-21) | Henry Stewart Publications

Volume 8 (2020-21) Each volume of Journal of Digital & Social Media Marketing consists of four 100-page issues in both print and online. The articles published in Volume 8 are listed below. Volume 8 Number 4. Facebook's utilisation of machine learning and artificial intelligence (AI) can often identify profitable targets more quickly and more ...

A Thematic Exploration of Digital, Social Media, and Mobile Marketing ...

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry. Cait Lamberton [email protected] ... The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings," Journal of Marketing, 76 (November), 105-20.

The Role of Social Media Content Format and Platform in Users ...

Media richness has been applied in the field of online and digital marketing (Shaw, Chen, Harris, & Huang, 2009). ... the theoretical foundation of customer engagement in response to social media marketing practices (Sashi, 2012). ... on brand fan pages: An investigation of the effects of social media marketing Journal of Interactive Marketing ...

Advancing research in digital and social media marketing: Journal of ...

This article takes a quasi-historical perspective on digital and social media marketing. It traces digital marketing from its roots in direct and interactive marketing to the present day. The article suggests a broad view of digital marketing to encompass customer co-creation and engagement. From there, the article outlines the challenges to ...

journal of digital and social media marketing Impact Factor, Ranking ...

Aim and Scope. The Journal Of Digital And Social Media Marketing is a research journal that publishes research related to Business, Management and Accounting; Social Sciences.This journal is published by the Henry Stewart Publications. The ISSN of this journal is 20500084, 20500076.Based on the Scopus data, the SCImago Journal Rank (SJR) of journal of digital and social media marketing is 0.178.

Volume 7 (2019-20) | Henry Stewart Publications

Each volume of Journal of Digital & Social Media Marketing consists of FOUR quarterly 100-page issues, published in print and online. Articles scheduled to be published in Volume 7 will be available to view on the Forthcoming contents page soon. Volume 6 can still be viewed on the 'Forthcoming content' page.

Maximizing Social Media Impact in Digital Marketing: Effective ...

2.1 The importance of Social Media Marketing. Social media marketing is based on the premise of building meaningful relationships with consumers to facilitate a two-way dialogue that transcends traditional marketing methods. The importance of the digital field in the science of marketing, communication, and advertising is undeniable.

Volume 9 / Number 2 / Autumn/Fall 2021 - Journal of Digital & Social ...

Journal of Digital & Social Media Marketing is the major peer-reviewed, professional and research journal for all those concerned with the marketing of products or services using digital channels.... read more. Subjects covered include: digital marketing; social media marketing; running effective digital campaigns; search engine marketing ...

Instructions for authors | Henry Stewart Publications

Style 1. The Journal particularly welcomes contributions from digital and social media marketing professionals including best practice articles; case studies; new approaches and techniques; market and consumer research; legal and regulatory updates; or other material of relevance to digital and social media marketing professionals. They can be more descriptive (and less analytical) of current ...

Social media influencers: a systematic review using PRISMA

For digital marketing ... There are several potential challenges and criticisms associated with influencer marketing in social media like authenticity and ... at Fredonia. (2023). Real but fictional: A research agenda of virtual influencers for brand communications in social media marketing. Journal of Applied Marketing Theory, 10 ...

Journal of Digital & Social Media Marketing - Ingenta Connect

Journal of Digital & Social Media Marketing is the essential peer-reviewed, professional journal for all those involved in the marketing of products or services using digital channels. Its overriding goal is to provide an authoritative, practitioner-focused forum to support the professional development of all those working in, or entering, the ...

Services - Deloitte

Social responsibility ... Customer & Marketing Core Business Operations Human Capital Enterprise, Technology & Performance ... Technology, Media & Telecommunications Technology ; Telecom, Media & Entertainment ...

Forthcoming content | Henry Stewart Publications

Forthcoming content. A selection of articles and real-world case studies scheduled for Volume 12 of Journal of Digital & Social Media Marketing - consisting of four 100-page issues in both print and online - includes: Revolutionising data enrichment and transforming customer insights for hyper-personalised experiences.